Spotify premium users in India Do you remember those annoying Spotify ads from 2020? “Mood lighting set thi.. His favorite dish was also ready. Bollywood…” Many of us might cringe at the memory, but guess what? Those ads actually worked. Spotify has now captured over 26% of total listeners in India, reshaping the way we […]
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Comprehensive Guide to Designing Acoustics and Bass Traps for Your Home Studio Welcome, fellow music enthusiasts and aspiring producers! Today, we embark on a journey into the realm of audio perfection – the meticulous craft of designing acoustics and integrating bass traps into your home studio. As a seasoned music producer myself, I understand the
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Music Marketing Landscape in 2024 In the dynamic world of the music industry, effective marketing is essential for gaining visibility and connecting with your audience. As we step into 2024, the landscape has evolved, presenting new challenges and opportunities for musicians. In this blog, we’ll explore strategies to market your music successfully in 2024, combining
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Sonic Journeys Beyond 2020: Must-Hear Albums for Music Producers The world of music is ever-evolving, and as we transitioned into the post-2020 era, artists have continued to push the boundaries of sound. For music producers seeking inspiration and a glimpse into the forefront of sonic innovation, here’s a curated list of albums released after 2020
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Difference between Mix and Master Mixing and mastering are crucial stages in the audio production process, and sound engineers play a key role in ensuring that a recording sounds polished and professional. Here’s an overview of how sound engineers approach mixing and mastering in the studio: Mixing: 1. Organization – Import all recorded tracks into
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Unveiling Ableton Live 12: A Quantum Leap in Music Production In the ever-evolving landscape of digital audio workstations (DAWs), Ableton Live has been a stalwart companion for musicians and producers. With each iteration, it pushes the boundaries of what’s possible in electronic music production. Now, as we celebrate Ableton Live’s 12th installment, it’s time to
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The Crucial Role of Professional Audio Equipment in Voice Acting Why Home Studios Don’t Always Cut It In the dynamic world of voice acting, where the nuance of a whisper or the power of a booming voice can make or break a performance, the importance of high-quality audio equipment cannot be overstated. While the convenience
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3 Best DAWs For Audio Engineers and Music Producers 3 Best DAWs For Audio Engineers and Music Producers BLOG- Digital Audio Workstation also known as DAW, is music production/ post production software that allows users to record audio on a personal computer. DAW software works on both the Mac and Windows operating systems. It is used
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CASE STUDY – Britannia In this case study, we shall breakdown on how we tackled the Sound design and mix for the three Britannia Winkin’ Cow advertisements. Product/Company backgroundBritannia Winkin Cow is a packaged beverage product by Britannia Industries. Britannia Industries Limited is an Indian multinational FMCG company specialized in the food industry, part of
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Voiceover Cleanup Cleaning up voiceover recordings is a crucial step in audio production, especially when you want to achieve professional and polished results. Using EQ, Waves X-Noise, and iZotope Denoise plugins can significantly help in this process. In this blog, we’ll discuss how to clean up voiceover recordings using these tools. Equalization (EQ): Equalization is
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